A microchip alone may not be enough to get your pet home.
The numbers speak for themselves:
- As demand outstrips supply, theft numbers are growing, despite tougher sentencing.
- Some stolen dogs have the microchips removed before resale/breeding/baiting.
- Thousands of owners’ details on existing microchip databases are out of date or missing
- Microchips can migrate, making them difficult to scan
- Sometimes scans fail to scan at all
- At least 55,000 dogs of those admitted to shelters each year are not reunited with their owners due to microchip issues.
- Around 5000 of these are rehomed. The rest are put down.
Every pet deserves to feel safe, and every owner deserves the peace of mind that comes with knowing their companion is protected. At Petasure, we are committed to making this a reality.
Whether you’re a pet owner, vet, or animal lover, you can be part of this movement. Together, we can change the future of pet safety.
Watch our handy explainer video
Key benefits of using Petasure
Get them all home
- Collaborating with retailers, vets, and local authorities across the UK to identify pets everywhere.
- Supporting pet owners with a simple, secure, and reliable solution, knowing their pets are identifiable.
- Helping recovered lost and stolen pets get home
- Raising awareness of the risks of relying solely on microchips, which are the minimum precaution in line with the law.
Features & Benefits
A Comprehensive Pet Identification Platform including microchip registration, and a unique facial recognition feature using your pet’s nose print and other biometric features.
In the Press
Articles relating to pet theft in the UK
Why Microchips Are Failing Our Pets
Dog thefts are at a record high – what you can do to keep your pooch safe
The life of a UK pet detective as thefts rise
Our vision
Petasure isn’t just an identification technology - it’s also a 24/7 support network designed to help owners if anything should happen that their pets are protected. By bringing together pet owners, vets, shelters, and authorities, we are creating a safer future for pets across the UK.
How much does Petasure cost?
Every pet deserves to feel safe, and every owner deserves the peace of mind that comes with knowing their companion is protected.
At Petasure, we are committed to making this a reality and have created a range of subscription plans to suit you and your pet family.
Single Pet Subscription
Petasure’s easy-to-use app lets you update your details and pet ID photos, receive real-time alerts and support from the Petasure network.
Two Pet Subscription
Two pets, two profiles, one app, one subscription, all the pet safety benefits with just one simple cost. Worry less, and enjoy peace of mind knowing they’re protected.
Multi Pet Subscription
Effortlessly care for all your four-legged loved ones from one easy platform, at one simple cost - stress-free.
Got Questions?
We’re here to help! Reach out anytime and learn how Petasure can protect your loved ones.
Is it just for dogs?
Is it just for dogs?
We’re working on adding cats by mid-2025, followed by horses. If there’s anything else you'd like to see, we’d love your feedback!
How does the technology work?
How does the technology work?
Registering your pet is simple! Upload clear photos of your pet, including their face, to your profile. When a request is made, our AI-powered facial recognition compares the original image with a new scan, identifying unique markings like your pet’s nose print. If needed, advanced machine learning will use other identifying features to confirm their identity. This ensures over 99.99% accuracy, giving you peace of mind.
What if I have more than one to register?
What if I have more than one to register?
The more the merrier! You’ll also be pleased to see we offer discounts for multiple pets.