Microchips may not get your lost or stolen pet home, but Petasure will
The numbers speak for themselves:
- Thousands of pets go missing in the UK every year.
- Pet theft increased by 6% in 2023 alone.
- If your pet gets stolen, criminals will cruelly remove the microchip
- Without a microchip, your pet will be re-homed or put down if found
- Only 1 in 6 missing pets are reunited with their owners
- In 2015 nearly 5,000 pets couldn't be reunited with their owners due to incorrect microchip records
Every pet deserves to feel safe, and every owner deserves the peace of mind that comes with knowing their companion is protected. At Petasure, we are committed to making this a reality.
Whether you’re a pet owner, vet, or animal lover, you can be part of this movement. Together, we can change the future of pet safety.
Watch our handy explainer video
Key benefits of using Petasure
Stop Pet Theft For Good.
- Have all rescued pets returned to their families
- Collaborating with retailers, vets, and local authorities across the UK to identify pets everywhere.
- Supporting pet owners with a simple, secure, and reliable solution, knowing their pets are identifiable.
- Helping lost and stolen pets find their way home, improving the UK’s low return rates.
- Raising awareness about the limitations of microchips and providing a safer alternative.
Features & Benefits
A Digital Passport for Pets, using facial recognition to create unique IDs from nose prints and other features.
In the Press
Articles relating to pet theft in the UK
Dog thefts are at a record high – what you can do to keep your pooch safe
The life of a UK pet detective as thefts rise
Only 6% of animals that are stolen are ever recovered.
Our vision
Petasure isn’t just an identification technology - it’s also a 24/7 support network designed to help owners if anything should happen that their pets are protected. By bringing together pet owners, vets, shelters, and authorities, we are creating a safer future for pets across the UK.
How much does Petasure cost?
Every pet deserves to feel safe, and every owner deserves the peace of mind that comes with knowing their companion is protected.
At Petasure, we are committed to making this a reality and have created a range of subscription plans to suit you and your pet family.
Single Pet Subscription
Petasure’s easy-to-use app lets you update your details and pet ID photos, receive real-time alerts and support from the Petasure network.
Two Pet Subscription
Two pets, two profiles, one app, one subscription, all the pet safety benefits with just one simple cost. Worry less, and enjoy peace of mind knowing they’re protected.
Multi Pet Subscription
Effortlessly care for all your four-legged loved ones from one easy platform, at one simple cost - stress-free.
Got Questions?
We’re here to help! Reach out anytime and learn how Petasure can protect your loved ones.
Is it just for dogs?
Is it just for dogs?
We’re working on adding cats by mid-2025, followed by horses. If there’s anything else you'd like to see, we’d love your feedback!
How does the technology work?
How does the technology work?
Registering your pet is simple! Upload clear photos of your pet, including their face, to your profile. When a request is made, our AI-powered facial recognition compares the original image with a new scan, identifying unique markings like your pet’s nose print. If needed, advanced machine learning will use other identifying features to confirm their identity. This ensures over 99.99% accuracy, giving you peace of mind.
What if I have more than one to register?
What if I have more than one to register?
The more the merrier! You’ll also be pleased to see we offer discounts for multiple pets.